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Wholefoods Valentines Day

Pain
Whole Foods Market needed an engaging Valentine’s Day campaign that would promote the whole trade roses sold at Whole Foods Market stores.

Solution
Lion Step Media built Whole Trade Love Note, a cross-browser and cross-device compatible e-card site that drove user participation and in-store sales.

Technical specifications
Lion Step Media created four short videos that highlighted different aspects of Valentine’s Day.  During the video-selection page, a user easily highlights a video with his cursor to view a preview of the video streamed in from YouTube.  Once a user selects a video, the user fills out the e-card information and the card is sent immediately or scheduled for Valentine’s Day.  Once the e-card is sent, the user is able to share the card on Facebook, Twitter, and download a coupon for “One Dozen Long Stem Whole Trade Roses”.

Result
We promoted the e-card via our channels and drove over 8,500 successfully sent cards over the course of 2 weeks.

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