Wholefoods Valentines Day
Whole Foods Market needed an engaging Valentines Day campaign that would promote the whole trade roses sold at Whole Foods Market stores.
Lion Step Media built Whole Trade Love Note, a cross-browser and cross-device compatible e-card site that drove user participation and in-store sales.
Lion Step Media created four short videos that highlighted different aspects of Valentines Day. During the video-selection page, a user easily highlights a video with his cursor to view a preview of the video streamed in from YouTube. Once a user selects a video, the user fills out the e-card information and the card is sent immediately or scheduled for Valentines Day. Once the e-card is sent, the user is able to share the card on Facebook, Twitter, and download a coupon for One Dozen Long Stem Whole Trade Roses.
We promoted the e-card via our channels and drove over 8,500 successfully sent cards over the course of 2 weeks.